Lead User Experience Designer
February 2015-Present

• Lead the UX and UI design of enablement.citrix.com, an internal learning management systems used by Citrix employees and partners as well as customers via the hands on learning labs, by defining user stories, sitemaps, task flows, storyboarding, wireframes, prototypes, user interviews to validate design decisions, UI design, interaction documentation and style guide for desktop, tablet and phone.
• Lead a team of designers across multiple projects within the sales and services organization.
• Managed the UX relationship with three development teams on different projects to ensure all features and requirements are properly understood and executed on and to ensure design patterns and libraries are consistent across teams.
• Responsible for maintaining the pattern library and styleguide for all enablement properties.
• Designed the user experience from scratch for Citrix’s new case creation and case management system used by the support organization.
• Assisted the Demo Center team with user experience and user interface requests for their main tool and their report builder tool.

Lead User Experience Designer
November 2013-Present

• Lead the user experience efforts for, but not limited to: support.citrix.com, project.citrix.com, discussions.citrix.com, Citrix unified search, Citrix profile management, GoToMyCCS and GoToMyCFL.
• Responsible for gathering requirements from business owners and stakeholders and turning them into actionable roadmap features for Citrix Services properties.
• Designed and developed the Citrix Services user experience pattern library
• Lead 2 junior UX/UI designers by providing direction and guidance on user research, interaction design, and the overall user experience of Citrix Services products.
• Coordinated and lead user testing and customer research for product release(s). Provided UX solutions for usability issues identified through customer research.
• Created and provided interaction documentation for front end and back end development teams. Assisted QA with interface testing.
• Re-designed Project Accelerator user interface and user experience.
• Assisted senior leadership team during reviews and pitches of new service offerings to develop user experience and feature recommendations.

Product Designer II
June 2012-November 2013

• Lead product design efforts for Citrix App Orchestration. Responsible for all user interface, interaction and experience design including personas, user stories, flowcharts, wireframes, prototypes, interaction documentation and visual design specs.
• Implemented new way to create, manage and share wireframes, prototypes and flowcharts by Introducing Axure software to the team.
• Worked hand in hand with development team and Principle Architect and Engineer to develop specs for technical requirements.
• Worked hand in hand with Information Experience team to insure verbiage throughout the product has a consistent message and terminology.
• Collaborated with user research team to define change requests and site enhancements based off of user feedback and white glove program
• Acted as Design QA for Citrix App Orchestration by leading regular design reviews of development builds and documenting and creating bugs for development in OneBug and tasks for internal PD members in Podio.

Product Designer II
June 2012-November 2013

• Designed and developed original marketing site and designed web application; developed site requirements documents and user interface specs.
• Developed site architecture and specifications, designed user interface elements and page layout, and conducted usability testing for web application
• Represented UI design voice in product planning meetings with President and Advisory Board
• Managed multiple creative projects with concurrent deadlines and provided leadership to development team to meet deadlines and goals.
• Collected analysis from customer behavior using available data and then recommend improvements to the Web application
• Produce high-quality product features and improvements through all stages of design, from concept iteration to spec documentation to design QA before pushing to production.
• Maintain working prototype for rapid iteration and communication of design ideas and implementation with product management, engineering and the marketing team.
• Create design patterns and collaborate with development team to set design standards across all products that met business goals, were consistent with brand guidelines, and met resource and implementation limits.
• Worked closely with back-end developers to ensure the integrity of the UI throughout the development life-cycle.
• Solely designed, developed and maintained BrightGauge’s marketing site, and all additional marketing materials from collateral materials to tradeshow giveaways.
• Designed and launched BrightGauge’s Report Builder tool, a feature of the BrightGauge product that allows MSP’s to design, create and schedule client reports..
• Designed BrightGauge’s Gauge Builder tool, a feature of the BrightGauge product that allows MSP’s to create custom gauges (visual charts) by accessing and combining their data sources, customizing the graphical presentation of their data.

Lead User Interface Designer
June 2009 – January 2011

• Lead multiple projects from business requirements to wireframing/prototyping to visual design then into development stage while ensuring that the user experience was not overlooked throughout the process.
• Working directly with senior software developers/engineers to create design elements and clean front end code that is easily implemented into the .net/AX environment.
• Conducted usability testing for new features prior to development.
• Maintained company’s Wiki for user-interface best practices, procedures, and style guide.
• Utilizing Microsoft SharePoint to effectively collaborate project details and user results
• Identified user needs and business requirements and communicated design deliverables, such as specifications, templates in .NET and storyboards.
• Worked with production team to implement UI and create enhancements to optimize user experience.

Lead User Interface Designer
June 2009 – January 2011

• Designed user interface for desktop and Web-based products, both internal and external, from conceptualization and detailed user interface and functionality design through implementation with sites using DNN & Cold Fusion
• Work directly with software developers/engineers to create “leading edge” results that leverage new technology/ Web 2.0 trends and solidify the project “wish-list” from the development phase into production.
• Developed working wireframes and prototypes using HTML, CSS and JavaScript to demonstrate site layout and functionality (live demos)
• Designed Flash based dynamic websites using ActionScript 2.0 and XML for dealerships still using BZ Results framework.
• Managed a staff of 4 remote designers.

Senior Web Designer
August 2006 – September 2007

• Designed user-centered interactive splash pages, site features, marketing presentations, and marketing materials for cbssports.com, cbsnews.com, cbs.com, nfl.com and showtime.com
• Designed and executed print collateral, logos, user interface elements, banners and other marketing instruments to support CBS’s marketing and digital media visuals, branding, and stylistic needs
• Work directly with web development and software engineers on designs that align with the overall creative vision and user needs for a constantly growing online community
• Collaborated with product development team to help develop user research and usability tests.
• Worked with Quality Assurance to ensure design and interaction was implemented correctly per wireframes and hi definition layouts.
• Designed Flash banners for website and presentations.

Web Art Director
December 2003 – August 2006

Associate of Science | Interactive Media and Web Design, 2004